ICRAVE

Award-winning design and innovation studio ICRAVE collaborated with UAP to develop a 2-story digital art sculpture for a residential lobby interior in New York. Designed by the Manhattan-based design studio, the large-scale artwork titled Luci, is comprised of two curved stainless-steel rails, each rail supporting 600 sq ft (55 sq m) of custom designed projection fabric, capturing 3D mapped projection content curated by Brooklyn based digital artists Optical Animal (formerly Dawn of Man).

As manufacturing partner and design-build delivery team for the project, UAP worked closely with ICRAVE to explore the complex fabrication methods and material solutions for this unique application. The resulting ‘ribbon’ model emerges from a sub-cellar pit and extends up into the second story atrium, wrapping a staircase before laminating itself along the focal wall at the building entry level. The work is fluid and undulating, offering a new visual experience through its expressive form and engaging animations.