UAP Design

Designed by UAP's Australian studio, the digital video artwork Striations was borne from a curatorial call for a commission that connected with, and explored, the identity of Ithra. The call further identified a need for the commission to capture visitor interest by relating them to their surroundings, including the architectural design of the Center's multiple building components. In response, Striations takes the viewer on a visual journey of the conception of Ithra. The work encapsulates the Center's strong visual connection to place and its surrounding environment through a series of black and white, pixilated still images that are animated to generate an abstracted narrative through time and space. The integration of Snohetta's architectural drawings, combined with an intentionally derivative graphic manipulation, expresses the geometry of the Center's façade and internal framework.

UAP joined the Ithra project team in 2010 in a curatorial capacity, to work alongside Mona Khazindar in the early planning stages of the integrated art program. Ithra and Mona’s vision was ambitious, to procure and commission twelve highly site-specific artworks that spoke symbiotically to Ithra’s core philosophy and architecture, designed by the Norwegian studio Snøhetta. UAP also worked with Aramco and the King Abdulaziz Center for World Culture to oversee the delivery and install of these incredible projects.