Inside Outside (Petra Blaisse)

Inside Outside, led by visionary creative Petra Blaisse, worked from 2012 to 2015 developing the design for their integrated artwork X-Y-Z before it was entirely produced in 2016. UAP helped Inside Outside and Petra Blaise with technical design, fabrication and installation of X-Y-Z. The result is a theatre curtain design that celebrates multiple liminal moments in nature and time: the contrast between the exterior of a rock and its mineral interior; the ineffable moment at dawn where the sky's pigment changes hue; and the fluidity of time as a metaphor for the ephemerality of our existence.

X-Y-Z is inspired directly by Ithra's distinctive architecture that references geology, natural forces, and the wisdom that may be generated from this. Its success as an integrated yet functional artistic element at Ithra is owed to Blaisse's mastery in multi-disciplinary thinking and creating.

UAP joined the Ithra project team in 2010 in a curatorial capacity, to work alongside Mona Khazindar in the early planning stages of the integrated art program. Ithra and Mona’s vision was ambitious, to procure and commission twelve highly site-specific artworks that spoke symbiotically to Ithra’s core philosophy and architecture, designed by the Norwegian studio Snøhetta. UAP also worked with Aramco and the King Abdulaziz Center for World Culture to oversee the delivery and install of these incredible projects.